AP MicroeconomicsCore Economic Concepts
Microeconomics
Microeconomics is the study of how individual households, firms, and markets make decisions and interact through prices.
Microeconomics zooms in on single markets: how buyers and sellers respond to price changes, how firms choose output and inputs, and when markets fail. AP Microeconomics covers supply and demand, elasticity, production costs, market structures, factor markets, and market failure. Its supply-and-demand toolkit is reused everywhere in macro, which is why many students take micro first.
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