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AP MicroeconomicsSupply & Demand

Demand

Demand is the willingness and ability of consumers to buy different quantities of a good at different prices, holding all else constant.

The demand for a good represents the different quantities consumers are willing and able to purchase at each price level. Demand is determined by factors like consumer income, preferences, and the prices of related goods. The law of demand states that demand curves slope downward, showing an inverse relationship between price and quantity demanded.

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