EconLearn

Inelastic Demand vs Perfectly Inelastic

Inelastic Demand and Perfectly Inelastic are two Elasticity concepts in AP Economics that students often mix up. Inelastic demand is when the quantity demanded changes less than the price changes. Perfectly inelastic demand is when any change in price leads to no change in quantity demanded. Here is how they compare side by side.

Inelastic Demand

In inelastic demand, the percentage change in quantity demanded is less than the percentage change in price. This means that consumers are not very sensitive to price changes. Goods with few substitutes, such as necessities, often have inelastic demand.

Price Elasticity of Demand < 1
Perfectly Inelastic

In perfectly inelastic demand, consumers are completely insensitive to price changes. This means that changes in price have no effect on the quantity demanded. Perfectly inelastic demand is a theoretical concept that is not often observed in real markets.

Price Elasticity of Demand = 0

Inelastic vs Perfectly Inelastic Demand: A Small Response and No Response At All

Inelastic DemandPerfectly Inelastic Demand
Elasticity coefficient, absolute valueBetween 0 and 1Exactly 0
How quantity answers a price changeIt moves, but proportionally less than the priceIt does not move at all
Shape of the curveSteep, and still downward slopingA vertical line
Effect of a price rise on total revenueRevenue rises, but by less than the price did in percentage termsRevenue rises by exactly the same proportion as the price
Who carries a per unit taxBuyers carry most of it when supply is more elasticBuyers carry all of it whenever supply slopes upward
How time changes itDemand grows more elastic as buyers find substitutesStays vertical by assumption, which is why it is only a benchmark
Status of the caseCommon in real markets for necessities and habit goodsA limiting case used for comparison, rarely a full description

Put both through the midpoint method and one numerator collapses to zero

Take an illustrative prescription whose price rises from $20 to $24 while quantity sold falls from 40 to 38 units a week. The price change is 4 over the average of 22, which is 18.18 percent. The quantity change is 2 over the average of 39, which is 5.13 percent. Elasticity is 5.13 divided by 18.18, giving about 0.28 in absolute value, comfortably inside the inelastic band. Revenue moves the way that band predicts: 20 times 40 is $800 before, and 24 times 38 is $912 after, a gain of $112. Now assume the same buyers are perfectly inelastic, so all 40 units still sell at $24. The percentage change in quantity is zero, so the whole elasticity is zero no matter how large the price change underneath it. Revenue rises from $800 to $960, exactly 20 percent higher, matching the 20 percent price rise unit for unit. That is the practical difference. Inelastic demand leaks a little quantity when the price rises, so revenue grows more slowly than the price. Perfectly inelastic demand leaks none, so the seller keeps every point of the increase. Try other figures at /calculate/midpoint-method.

A vertical demand curve is a teaching benchmark, not a real market

Four forces make demand less elastic: few substitutes, the good being a necessity, a small share of the budget, and a short time horizon. Push all four to their extreme and you approach the vertical case, but nothing reaches it. Even a patient who needs a medicine daily faces a price at which they borrow, ration, switch to an older drug, or go without. The benchmark still earns its place because it makes tax questions easy to reason about. When both curves are straight lines, buyers bear a share of a per unit tax equal to the elasticity of supply divided by the sum of the two elasticities. With demand at 0.28 and supply at 1.2, that share is 1.2 divided by 1.48, about 81 percent, so a $2 tax raises the price buyers pay by roughly $1.62 and cuts what sellers keep by about $0.38. Set demand elasticity to zero and the same expression gives 100 percent: the price buyers pay rises by the full $2, quantity does not change, and no trades are lost. This is also why governments tax goods with few substitutes when revenue is the aim. See /glossary/price-elasticity-of-demand for the general measure.

Frequently asked questions

What is the difference between inelastic and perfectly inelastic demand?

Inelastic demand has an elasticity between 0 and 1, so quantity does respond to a price change but by a smaller percentage, while perfectly inelastic demand has an elasticity of exactly 0 and quantity does not respond at all. Inelastic demand curves are steep; perfectly inelastic curves are vertical. The first is common in real markets and the second is a limiting case.

What is the elasticity of a perfectly inelastic demand curve?

It is zero, because the percentage change in quantity demanded on top of the fraction is zero no matter how large the price change beneath it. Zero divided by any non-zero number is zero, so the coefficient stays at zero for every size of price change. This is the lowest value price elasticity of demand can take.

Who pays a tax on a perfectly inelastic good?

Buyers pay the whole tax, as long as the supply curve slopes upward, because quantity cannot fall in response to the higher price and sellers therefore give up nothing. The price buyers pay rises by the full amount of the tax. No trades are lost either, so this is the one case where a per unit tax creates no deadweight loss.

See it move

Live Elasticity graph. Drag the curves, or open the full version.

Get AP Econ exam tips in your inbox

Occasional emails with study tips, new interactive graphs, and exam-season reminders. Free, no spam.

No spam. Unsubscribe anytime. Read our privacy policy.

Keep track of what you have studied

A free EconLearn account adds progress tracking, your quiz history, and achievements. Studying here is free either way, and there is nothing to pay for as a student.

Create a free account

Already have one? Sign in

Last updated

← Back to the glossary
AP® is a trademark registered by the College Board, which is not affiliated with, and does not endorse, EconLearn.